Couture Postcards

Painted Landmarks by Ruben Toledo for Louis Vuitton Cityguide

The Ruben Toledo for Louis Vuitton postcards are a series of hand-painted, abstract postcards with international landmarks. (Louis Vuitton previously released a city guide showcasing all the fun hot spots in New York City.) These 100 postcards promote cities such as Shanghai, Istanbul and Vienna to name a few.

Toledo has been working with LV since 1998 and painted the cities in such a unique perspective that make the postcards more like beautiful wall art you'd see in a trendy cafe. The Ruben Toledo for Louis Vuitton city guide postcards are on sale in Louis Vuitton boutiques.

Hand-painted Postcards
Opportunity for artists and designers to create unique, personalized postcards that serve as wearable art and collectibles.
Abstract Landmarks
Opportunity to reimagine famous landmarks in abstract art form, providing a fresh and unique perspective for art enthusiasts.
City Guide Merchandise
Opportunity for cities to collaborate with artists, designers, and brands to create exclusive merchandise that promotes local landmarks and culture.

Sectors Adopting This

Artistic Merchandise
Opportunity for art galleries, museums, and boutique stores to offer unique and exclusive artwork-based merchandise.
Tourism and Travel
Opportunity for tourism boards and travel agencies to collaborate with artists and designers to create souvenirs that capture the essence of a destination.
Fashion and Luxury
Opportunity for luxury brands and fashion designers to incorporate artistic elements into their merchandise, appealing to art enthusiasts and collectors.
SCORE
2.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 30%
Freshness 8%

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