Berlin-based label R.T.CO is often known to screenprint t-shirts, but have recently taken a step into a new area of focus -- sunglasses. The new range is comprised of Italian-made eyewear with acetate constructed frames that are suitable for the Spring/Summer season. The wide range of sunglasses all boast the retro style wide plastic frames in a variety of colors, shapes, and patterns.
One of the new R.T.CO sunglasses silhouettes include the Gazza frames, which are a wide rectangular frame. The Aquila frames take on more of a vintage approach, the Gulls area wide rounded shape, and the Robin frames are a thinner, cat-eye shape. The color options include, tortoise shell, pink, transparent, blue, orange, black and pink. All of the new eyewear selections are available online at R.T.CO.
Why This Trend Is Growing
- Retro-style Eyewear
- The trend towards retro-style wide plastic frames in sunglasses presents an opportunity for innovation in design and customization.
- Italian-made Eyewear
- The demand for high-quality, Italian-made eyewear opens up opportunities for disruptive innovation in the manufacturing process and materials used.
- Spring/summer Sunglasses
- The seasonal demand for sunglasses tailored for the Spring/Summer season creates opportunities for innovation in lightweight and UV-protective materials.
Industries Being Reshaped
- Fashion Accessories
- The fashion accessories industry can benefit from creating new product lines and marketing strategies around retro-style eyewear.
- Eyewear Manufacturing
- The eyewear manufacturing industry can seize the opportunity to develop advanced techniques for creating Italian-made frames with innovative designs and materials.
- Online Retail
- The online retail industry can tap into the growing market for spring/summer sunglasses by providing a wide range of options and convenient purchasing experiences.
