The RS Detroit Runner shoes were first introduced at the adidas by Raf Simons Fall/Winter 2017 show -- the silhouette is now hitting the market. The RS Detroit Runner will be available in a series of colorways, with the options of all black, beige, blue and white, grey and red, black and white, or green and pink. The sneakers' highlighting element is undoubtedly their futuristic sole design. It upholds the signature canvas construction across its uppers and boasts a subtle branding detail at the heel and heel tab, rubber toe cap, and is rounded out with a tonal lacing system.
The RS Detroit Runners will be available for purchase beginning August 30th at select retailers globally and online at adidas as well.
Why This Trend Is Growing
- Futuristic Sole Design
- Disruptive innovation opportunity: Develop new materials and technologies for futuristic sole designs in footwear.
- Signature Canvas Construction
- Disruptive innovation opportunity: Explore sustainable and eco-friendly alternatives to traditional canvas materials in shoe manufacturing.
- Tonal Lacing System
- Disruptive innovation opportunity: Create smart lacing systems that provide customized fit and comfort for sneakers.
Industries Being Reshaped
- Footwear Manufacturing
- Disruptive innovation opportunity: Integrate technology, such as 3D printing, into the manufacturing process to create customizable and personalized sneakers.
- Materials Science
- Disruptive innovation opportunity: Develop advanced materials that enhance the performance, durability, and sustainability of athletic footwear.
- Fashion Retail
- Disruptive innovation opportunity: Utilize virtual reality and augmented reality technologies to enhance the online shopping experience for sneakers, allowing customers to virtually try on and customize their footwear.
