Luxury watch label Augemars Piguet launched a limited-edition Royal Oak Offshore Chronograph watch in honor of the 20th anniversary of the Hong Kong Jockey club partnership with the Queen Elizabeth II Cup. Every timepiece is crafted by hand and has a color palette of blue and gray. The bespoke sapphire crystal case back is engraved with "Qe II CUP 2018 LIMITED EDITION" to indicate its exclusivity.
The Royal Oak Offshore Chronograph watch also has black push pieces crafted with ceramic materials and a bracelet made with titanium. There are also rubber straps in a matching color scheme. There are a total of 200 watches that have been created for the 20th anniversary, which will be released on April 29th alongside the Queen Elizabeth II Cup at the Sha Tin Racecourse.
Key Themes Behind This Trend
- Luxury Limited-edition Watches
- The trend of creating exclusive timepieces to celebrate events or partnerships in luxury industries like high-end fashion or jewelry.
- Handcrafted Timepieces
- The trend of crafting watches by hand as a way to add value and differentiation in luxury industries like furniture, interior design, or hospitality.
- Use of Alternative Materials
- The trend of using alternative materials like ceramic or titanium instead of traditional gold or silver in luxury industries like the automotive or aviation industry.
Where This Applies
- Luxury Watchmaking
- This industry can benefit from creating exclusive, customized products, and handcrafted timepieces to add value and differentiation in the luxury market.
- Event Planning
- This industry can benefit from partnering with luxury brands to offer exclusive products and services for events, like exclusive VIP experiences or brand collaborations.
- Equestrian Sports
- This industry can benefit from partnering with luxury brands to create custom products like apparel, jewelry or watches for sporting events, and equestrian lifestyle.
