Captivating Cascading Diamonds

The Royal Asscher Diamond Company Unveils the Stars of Africa

The legendary Royal Asscher Diamond Company has recently announced that they will be selling their celebrated Stars of Africa jewelry line at the prestigious London jewelry store Harrods. The breathtaking collection was originally created back in 2009 in honor of the Royal Dutch family who underwent an extension of the Royal title earlier this year.

The collection includes rings, earrings, bracelets, cufflinks and pendants. Each piece features an immaculate handcrafted case housing several minute diamonds and precious stones cascading through a special liquid effortlessly. Borrowing the classic technology of the age-old snow globe, these gorgeous accessories capture the light in an extremely captivating manner.

Not only did the Royal Asscher Diamond Company craft some of the most beautiful jewelry the world has ever seen, they have also created bling with a conscious. A portion of the money made from the sale of these items will benefit the company's Africa-focused fundraising initiative that hopes to improve the infrastructure in the troubled country.

Cascading Jewelry
Incorporate cascading designs into jewelry to create a captivating and unique aesthetic.
Conscious Bling
Combine luxury jewelry with charitable initiatives to create a positive social impact.
Liquid-filled Accessories
Experiment with liquid-filled cases in accessories to add a mesmerizing visual element.

Who This Affects Most

Fine Jewelry
Incoporate cascading designs and liquid-filled cases into fine jewelry pieces to differentiate and attract customers.
Luxury Retail
Introduce conscious bling to the luxury retail industry by partnering with charitable initiatives.
Fundraising
Utilize unique and captivating jewelry collections as a fundraising tool for charitable initiatives.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 80%
Freshness 8%