In anticipation of the most romantic day of the year, luxury watch brand Piaget rolled out a new range of rose-themed watches. Just as delicate and romantic as real roses, these timepieces make the perfect gift for Valentine's Day.
Previously showcased at the SIHH 2016 trade show, Piaget's latest collection includes three new watches. Each watch is designed with a romantic rose-theme in mind as well as two new techniques never before performed by the celebrated brand. Using wood/mother-of-pearl and wood marquetry as well as gold engraving, Piaget was able to refashion its ultra-thin Altiplano watch to feature intricate Yves Piaget roses in three different styles.
Each rose-themed watch showcases a different look so there is something for every lover this Valentine's Day.
Key Themes Behind This Trend
- Rose-themed Watches
- Disruptive innovation opportunity: Explore new materials and craftsmanship techniques to create unique and intricate rose-themed timepieces.
- Wood/mother-of-pearl and Wood Marquetry
- Disruptive innovation opportunity: Combine traditional watchmaking with innovative wood/mother-of-pearl and wood marquetry techniques to create captivating and romantic designs.
- Ultra-thin Altiplano Watch
- Disruptive innovation opportunity: Further refine and enhance the ultra-thin Altiplano watch by incorporating gold engraving and intricate rose designs for a more luxurious and romantic appeal.
Where This Applies
- Luxury Watch
- Disruptive innovation opportunity: Integrate traditional luxury watchmaking with innovative design elements to create romantic and visually stunning timepieces for special occasions.
- Valentine's Day Gift
- Disruptive innovation opportunity: Develop unique and elegant gift options specifically tailored for Valentine's Day, incorporating romantic themes and designs.
- Craftsmanship and Materials
- Disruptive innovation opportunity: Explore novel materials and craftsmanship techniques to push the boundaries of traditional watchmaking and create distinctive and visually appealing products.
