I'm a big fan of the monochromatic makeup rocked by the models in Rosario Ruiz's 'Colormiuse.' Each model has a different color scheme that is continued throughout the look, from hair accessories to makeup and jewelry. Avant-garde sculptural hair completes the incredible effect.
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Implications - The cosmetics industry has seen a drastic shift in consumer demand in the last few years, with more and more value placed on abstract expression of the self. This shift involves more bright color, more geometric shapes and hair dyes that boast extremely bold shades. Ultimately, today's consumer values individuality more than any generation before them.