One has the option to opt in for a creatively romantic calendar for 2019 that boasts a film noir-style narrative. For next year's batch, Pirelli taps into global supermodel Gigi Hadid, designer Alexander Wang, as well as Misty Copeland, Laetitia Casta, Calvin Royal III, Sergei Polunin, Astrid Eika and Julia Garner. Each of these individuals plays a role in the storyline of the gloomy romantic calendar — from painters and dancers to botanical photographers and models.
The romantic calendar tells its story via dim-lit scenes that portray mysterious intents. The 2019 product is ultimately a series of vignettes with four female protagonists "on the road to success" and their supporting male counterparts. Gigi, for example, is a wealthy individual and Alexander is her confidant.
Photo Credits: Albert Watson
What's Driving This Trend
- Romantic Calendar Photoshoots
- The trend of romantic and narrative-driven calendar photoshoots creates an opportunity for fashion brands to develop cohesive and immersive storytelling campaigns.
- Film Noir Aesthetic
- The film noir-style aesthetic used in the Pirelli 2019 calendar creates an opportunity for marketers in various industries to appeal to consumers with a love for mysterious and gloomy visuals.
- Celebrity Collaborations
- Increasing utilization of well-known and diverse artists within creative campaigns creates an opportunity for companies to deepen engagement and add value to customer interactions.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the romantic calendar trend, creating cohesive and immersive storytelling campaigns with high production values.
- Entertainment
- Production studios can benefit from the film noir-style aesthetic trend by creating media with a similar tone, appealing to consumers with a love for mysterious and gloomy visuals.
- Consumer Goods
- Companies in various consumer goods industries can benefit from celebrity collaborations, increasing customer engagement and brand recognition through unique and exciting marketing campaigns.
