Entitled 'Mushroom Magic', the Romance Was Born Spring/Summer 2014 collection catalog embodies a psychedelic visual aesthetic. Taking inspiration from the idea of vivid hallucinations and dreams, this electric hued and theatrical lookbook features collaged and distorted imagery of its model stars Ruby-Jean and Holly Rosemary.
The label's designer duo Luke Sales and Anna Plunkett brought their 'psychedelic Disney picnic' concept to life with the help of visionary artist
Tanya Schultz who collaborated with the pair.
The Romance Was Born Spring/Summer 2014 lookbook experiments with colorfully collaged imagery that is synonymous with the label's wild and youthful aesthetic. Blurring the lines between fashion and illustration, this conceptual catalog defies tradition with each of its portraits' ability to stand alone as a memorable art piece.
What Makes This Trend Stand Out
- Psychedelic Visual Aesthetics
- Opportunity for fashion brands to use bold and vibrant collaged imagery in their lookbooks to create a visually captivating experience for consumers.
- Blurring Fashion and Illustration
- Potential for designers to merge the worlds of fashion and illustration in their catalogs, creating unique and artistic representations of their collections.
- Conceptual Catalogs
- Chance for brands to break away from traditional catalog formats and create conceptual catalogs that showcase their collections as memorable art pieces.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate psychedelic visual aesthetics and blend fashion with illustration to create innovative and engaging lookbooks.
- Art
- Opportunity for artists and illustrators to collaborate with fashion brands to create visually striking and conceptually-driven catalogs.
- Publishing
- Potential for publishers to explore new formats and designs for fashion catalogs, incorporating psychedelic visuals and artistic elements to attract readers.
