Rod Hunt's "Where's Stig?" is the "Top Gear" Answer to "Where's Waldo?
Marissa Brassfield — August 30, 2009 — Autos
Forget Waldo: Illustrator Rod Hunt's "Where's Stig?" has replaced that cane-toting, stripe-wearing children's icon with the white jumpsuit-wearing Stig of "Top Gear" fame. The book contain the same premise as the "Where's Waldo?" books; rather than locating Waldo out of a sea people, props and decoys, however, readers will have eagle eyes watching out for the Stig.
"Top Gear" continues to prove itself as a show that can attract a wide audience and keep their viewers loyal. Check out some other "Top Gear" innovations below.
"Top Gear" continues to prove itself as a show that can attract a wide audience and keep their viewers loyal. Check out some other "Top Gear" innovations below.
Trend Themes
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Interactive Illustration Books — Illustrator Rod Hunt's interactive book 'Where's Stig?' has gained popularity and could inspire other interactive children's books
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TV Show Spin-off Merchandise — Merchandise related to popular TV shows such as 'Top Gear' can provide new sales opportunities for creators
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Famous Character Brands — Brands can capitalize on popular characters such as 'The Stig' to create new products and experiences
Industry Implications
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Children's Publishing — The success of 'Where's Stig?' could lead to more interactive children's books and increased sales in the publishing industry
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Entertainment Merchandise — The popularity of the 'Top Gear' brand and characters such as 'The Stig' could create new opportunities for merchandise sales in the entertainment industry
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Automotive — Opportunities exist for automotive brands to partner with popular TV shows such as 'Top Gear' to create new brand experiences and merchandise
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