Rock a Bye Baby is a 'group' inspired by the need to help, "funk parents who refuse to give in to mainstream cute." The clothes are inspired by pop culture and music. The site proclaims, "We are about fun, fashion and attitude and feel that babies are born to rock!"
Live to rock, rock to live!
Implications - The popularity of Guitar Hero has inspired many designers to create rock star fashion for kids who enjoy the game. The return of rock music and the style that accompanies them has kids screaming for outfits related to the theme. Even though the game has stopped production, that hasn't stopped brands from creating modern rebel looks for the young generation.