Roc Star's Fall/ Winter 2009 offering is fierce. Featuring an acid wash vest and jeans and a dance and drink shirt, this line is mostly for the fashionable, hard partying crowd.
Fortunately, there are some button down plaid shirts that can be worn by the more conservative. This Roc Star Fall Winter 2009 collection can be worn layered together or separately. It has already hit shelves, and is available now.
Implications - As consumers get older, many of them are turning to nostalgia-inducing items to remind them of their youth. The fashion industry in particular is reviving old apparel fads which used to be popular. Corporations looking to appeal to this specific demographic may consider utilizing decade-specific design elements in their products and services.
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