In response to some of the controversy surrounding Rob Ford, Toronto mayor, American Apparel is offering a ‘Rob Ford 2013’ t-shirt that’s a factory outlet exclusive. The announcement about the t-shirt depicting the wayward mayor of Toronto came with the subject line “God Bless the People of Toronto,” which are now infamous words Ford uttered at a recent press conference.
The limited American Apparel t-shirt is exclusively available at Toronto’s new Spadina Factory Outlet. The shirt depicts Ford with his arms outstretched in a Nixon-like pose, with eight rainbow Ford heads above it. In small print on the bottom, the shirt reads ‘Rob Ford 2013.’ Whether or not Ford is elected back into office in 2014, this commemorative t-shirt will help Torontonians to remember some of the crazy times they and the rest of the world have been witness to.
Why This Trend Is Growing
- Controversial Apparel
- Creating clothing that pushes boundaries and takes a stand on current social and political issues can capture the attention of the public and generate buzz.
- Limited Edition Merchandise
- Offering exclusive products for a limited time can drive up demand and create a sense of urgency among consumers.
- Satirical Design
- Using humor and satire in design can attract attention and resonate with consumers who appreciate irreverent attitudes.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can use controversial designs and limited edition merchandise to drive traffic and sales in store, as well as online.
- Political Commentary
- Using satirical designs to make political commentary can resonate with consumers who are passionate about current events.
- Marketing and Advertising
- Satirical designs can be used as a way to generate buzz and attention for brands through social media and other advertising channels.
