Thanksgiving isn't all that far away and Trader Joe's wants to help you start getting in the spirit with its new Roasted Turkey & Sweet Potato Burrito.
Just as the name suggests, the star ingredient of Trader Joe's new burrito is also the star ingredient of Thanksgiving: turkey. Along with tender oven-roasted seasoned white turkey meat, the burrito is also filled with sweet potatoes, cranberry salsa, plus classic burrito fillers like rice, black beans, and chile pepper seasoning.
Best of all, this burrito is pretty much ready to serve. All you need to do is pop it in the microwave for 90 seconds and your meal is served. In short, the new Roasted Turkey & Sweet Potato Burrito is basically a Thanksgiving meal to go.
Image Credit: Trader Joe's
What's Driving This Trend
- Thanksgiving-inspired Convenience Foods
- There is an opportunity for food companies to create more Thanksgiving-inspired convenience foods for busy consumers.
- Fusion Cuisine
- There is an opportunity for food companies to experiment with fusion cuisine by combining traditional holiday flavors with non-traditional ingredients.
- Ready-to-eat Holiday Meals
- There is a demand for ready-to-eat holiday meals that offer convenience without sacrificing flavor or quality.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can develop new products and marketing strategies that cater to consumers seeking convenient and unique holiday-inspired options.
- Meal Delivery Services
- Meal delivery services can create Thanksgiving-specific meal plans and/or add holiday-inspired menu items to their offerings.
- Retail
- Retail stores can increase sales by offering convenient and innovative Thanksgiving-inspired meal options that appeal to busy shoppers.
