The NB Studio, Michael Wolff and Spring Chicken created a collection of comical road signs to specifically target the elderly. Each sign is shaped like a triangle, which means yield or caution.
The signs are outlined with a red boarder and contain humorous images of elderly people conducting various activities. These activities vary from driving around on a motorized wheelchair to crossing the street on a skateboard. The uplifting images are meant to replace drab images that are often used to portray elderly generations.
These images mimic the elderly with playful graphics of canes and glasses. Their ultimate goal is to celebrate the elderly rather than disregard them. This project also aims to celebrate the youthfulness and vitality of our aging population and is set to be adapted in the United Kingdom, where these road signs are sure to become a new standard.
Key Themes Behind This Trend
- Quirky Road Signs
- Opportunity for companies to create unique and playful road signs that target specific demographics.
- Humorous Signage
- Potential for businesses to use humor in signage to create a positive and uplifting experience for customers.
- Celebrating Aging Population
- Growth in products and services that celebrate the vitality and youthfulness of the elderly population.
Where This Applies
- Transportation
- Disruptive innovation opportunity in creating new and engaging road sign designs.
- Advertising and Marketing
- Opportunity for companies to create humorous signage campaigns that resonate with consumers.
- Elderly Care and Services
- Potential for businesses to cater to the aging population by offering products and services that promote a positive outlook on aging.
