Functional Patterning Running Shoes

ROA Continues to Blend Style with Performance for FW21

ROA introduces its latest collection designed for the Fall/Winter 2021 season and it is full of sleek design that does not compromise functionality in any way, shape, or form. The new silhouettes to join the roster are the CVO sneaker and the Andreas Buckle sneaker. Both iterations take existing ROA styles and give them a new twist.

The Andreas Buckle sneaker is a new update to the notable Andreas boot and is made from black leather materials. The CVO is a more sporty option and sits on top of a large dramatic sole unit. It is offered in three black and white iterations to offer a versatile selection of goods. The Andreas is offered in black and white and other bolder options of yellow and pink.

Image Credit: Daniel Swan

Functional Patterning Shoes
Opportunity to integrate elements of functionality and design in footwear manufacturing
Sleek Sporty Sneakers
Innovative design opportunity for creating sporty and stylish shoes
Hybrid Footwear Styles
Opportunity for blending different shoe styles to create unique and functional footwear

Where This Applies

Footwear Manufacturing
Innovative opportunities for upgrading traditional manufacturing processes with new design and functionality features
Fashion Retail
Opportunities for introducing new, stylish and sporty footwear in the retail market
Athletic Gear
Opportunities in the athletic gear market for incorporating new designs with functional elements into footwear
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 22%
Freshness 11%