What is the trend of colorful footwear?

There is an opportunity for disruptive innovation in the manufacturing processes of footwear to make it more personalized and colorful.

What is the trend of athletic brand collaborations?

Athletic brands are collaborating with artists to create unique and inspiring designs which can lead to new customer segments.

What is the trend of reflective materials?

There is a growing trend towards incorporating reflective materials in the design of sports apparel which is an opportunity for disruptive innovation in the creation of active wear.

What are the implications for the fashion industry?

Fashion industry can take advantage of colorful and personalized footwear trends by incorporating innovative designs and materials into their product lines.

What are the implications for the sportswear industry?

Sportswear companies can collaborate with artists to create unique designs and materials that stand out from their competitors and resonate with consumers.

What are the implications for the manufacturing industry?

Manufacturing industry can explore new materials and production techniques to make colorful and personalized footwear more accessible and affordable to consumers.

Multicolored Songstress Sneakers : Rita Ora x Adidas

Multicolored Songstress Sneakers

These Rita Ora x Adidas Originals Line Features Colorful Kicks

Malika Renee Butss — September 3, 2015 — Fashion

References: adidas & hypebeast

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The Rita Ora x Adidas Originals collection continues to grow with the release of the 'Space Shifter' sneaker pack. This two-piece collection offers luxe athletic footwear that perfectly portrays both Adidas and the British pop star.

The Space Shifter sneaker pack is the newest release from the Rita Ora x Adidas Originals collection. Unlike the brand's newly released 'Mystic Moon' range, this collection features two pairs of sneakers decorated with a rainbow upper and black leather. The color-shifting panels are slightly reflective in the sunlight while their minimalist black leather details keep the sneakers sleek and stylish.

The two-piece collection offers the consumer a choice of simple low-top trainers or retro high-top sneakers. The Rita Ora x Adidas Originals Space Shifter pack is set to release September 1st, 2015.

Trend Themes

Colorful Footwear — There is an opportunity for disruptive innovation in the manufacturing processes of footwear to make it more personalized and colorful.
Athletic Brand Collaborations — Athletic brands are collaborating with artists to create unique and inspiring designs which can lead to new customer segments.
Reflective Materials — There is a growing trend towards incorporating reflective materials in the design of sports apparel which is an opportunity for disruptive innovation in the creation of active wear.

Industry Implications

Fashion — Fashion industry can take advantage of colorful and personalized footwear trends by incorporating innovative designs and materials into their product lines.
Sportswear — Sportswear companies can collaborate with artists to create unique designs and materials that stand out from their competitors and resonate with consumers.
Manufacturing — Manufacturing industry can explore new materials and production techniques to make colorful and personalized footwear more accessible and affordable to consumers.

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