The Rita Ora x Adidas Originals collection continues to grow with the release of the 'Space Shifter' sneaker pack. This two-piece collection offers luxe athletic footwear that perfectly portrays both Adidas and the British pop star.
The Space Shifter sneaker pack is the newest release from the Rita Ora x Adidas Originals collection. Unlike the brand's newly released 'Mystic Moon' range, this collection features two pairs of sneakers decorated with a rainbow upper and black leather. The color-shifting panels are slightly reflective in the sunlight while their minimalist black leather details keep the sneakers sleek and stylish.
The two-piece collection offers the consumer a choice of simple low-top trainers or retro high-top sneakers. The Rita Ora x Adidas Originals Space Shifter pack is set to release September 1st, 2015.
What's Driving This Trend
- Colorful Footwear
- There is an opportunity for disruptive innovation in the manufacturing processes of footwear to make it more personalized and colorful.
- Athletic Brand Collaborations
- Athletic brands are collaborating with artists to create unique and inspiring designs which can lead to new customer segments.
- Reflective Materials
- There is a growing trend towards incorporating reflective materials in the design of sports apparel which is an opportunity for disruptive innovation in the creation of active wear.
Who This Affects Most
- Fashion
- Fashion industry can take advantage of colorful and personalized footwear trends by incorporating innovative designs and materials into their product lines.
- Sportswear
- Sportswear companies can collaborate with artists to create unique designs and materials that stand out from their competitors and resonate with consumers.
- Manufacturing
- Manufacturing industry can explore new materials and production techniques to make colorful and personalized footwear more accessible and affordable to consumers.
