Lil Nas X has been appointed ‘President of League of Legends’ by Riot Games ahead of the 2022 League of Legends World Championship in the later half of the year. As president, Lil Nas X will help co-design the newest championship skin in League of Legends, in addition to creating a theme song for his performance at the event. Titled ‘STAR WALKIN,’ the official tournament song by Lil Nas X will be premiered on September 23.
Lil Nas X will also work in conjunction with Riot Games to design a new skin for K’Sante, League of Legends’ newest champion. The skin will be made available during the Worlds 2022 in-game event.
“We’ve all been blown away by his vision, passion, and undeniable style, and we can’t wait to see what he brings to the Worlds stage,” said Naz Aletaha, Global Head of League Esports for Riot Games.
Image Credit: Riot Games
What Makes This Trend Stand Out
- Celebrity-driven Esports Tournaments
- Opportunity for businesses to collaborate with influential figures in developing themed tournaments and products in the gaming industry
- Cross-industry Collaborations in Gaming
- Innovative partnerships between musicians and gaming companies to create unique experiences and merchandise for fans
- Incorporating Music Into Gaming Events
- Potential to create new revenue streams and boost engagement by incorporating original music into gaming events and competitions
Sectors Adopting This
- Entertainment
- Opportunity to collaborate with musicians and gaming companies to create new entertainment experiences and merchandise for fans
- Gaming
- Innovative collaborations with influential figures in entertainment could enhance the overall gaming experience and reach new audiences
- Music
- Potential for musicians to expand their brand and reach new audiences by collaborating with gaming companies and incorporating their music in gaming events
