RIOT FACETASM Launches its New Vibrant Capsule for SS21
RIOT FACETASM is the more youthful sub-label of FACETASM and for the Spring/Summer 2021 season, the label launches a set of comfortable garments. The effortless approach welcomes the warmer seasons of the year with items such as graphic tees, denim sets, and more.
There are also some selections of patterning designs for layering, easing into the changing temperatures. The rest of the capsule includes adventure-ready accessories and the collaborative OOFOS sandals. Some signature pieces that nod to the parent brand includes the relaxed jersey sweaters, the trucker jackets, plaid shorts, and extra short denim jeans. All of these are cut with comfort in mind and feature elastane to add more flexibility to the overall structure.
There are also some selections of patterning designs for layering, easing into the changing temperatures. The rest of the capsule includes adventure-ready accessories and the collaborative OOFOS sandals. Some signature pieces that nod to the parent brand includes the relaxed jersey sweaters, the trucker jackets, plaid shorts, and extra short denim jeans. All of these are cut with comfort in mind and feature elastane to add more flexibility to the overall structure.
Trend Themes
1. Comfortable Spring Garments - Disruptive innovation opportunity: brands can focus on creating comfortable clothing options that are both stylish and functional.
2. Patterning Designs for Layering - Disruptive innovation opportunity: brands can experiment with various patterns and textures to create unique layering pieces suitable for all seasons.
3. Adventure-ready Accessories - Disruptive innovation opportunity: brands can develop accessories that bridge the gap between fashion and functionality, catering to consumers who seek outdoor adventure without sacrificing style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: fashion brands can focus on creating functional garments that cater to the demands and preferences of today's consumers, particularly those seeking comfort and ease of wear.
2. Sportswear - Disruptive innovation opportunity: sportswear brands can create crossover pieces and outdoor gear that combine fashion and function to cater to a wider consumer base.
3. Footwear - Disruptive innovation opportunity: footwear brands can focus on developing adventure-ready sandals or sneakers that provide support and comfort, making it easier for consumers to transition from outdoor to indoor activities without having to switch footwear.
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