rini, the kid-first Korean skincare brand co-founded by Shay Mitchell, Esther Song, and Matte Babel, is teaming up with a leading focused facial bar franchise to debut the rini x FACE FOUNDRIÉ Collection. This partnership brings rini products to all FACE FOUNDRIÉ locations across the country, including the first hydrogel masks made for kids, as well as Gentle Facial Sheet Masks, Full Face & Eye Wipes, and Face & Body Crayons.
"Kids are already curious about skincare. They're watching, they're asking, they're reaching for whatever is on the bathroom counter," said Michele Henry, Founder and CEO of FACE FOUNDRIÉ. "The question parents are really asking isn't whether their child is interested. It's whether there's something safe enough to hand them." Ingredient-conscious parents can appreciate that all rini undergo clinical testing, including HRIPT and EpiOcular evaluations.
What Makes This Trend Stand Out
- Kid-first Skincare
- Child-specific formulas and playful formats signal a growing white space for beauty brands built around safety, age-appropriate routines, and parent-approved ingredient standards.
- Clinical-backed Beauty
- Testing credentials such as HRIPT and EpiOcular evaluations are becoming differentiators as families seek reassurance in categories traditionally designed for adults.
- Retail Wellness Partnerships
- Brand collaborations with service-based beauty franchises create new discovery channels where products can be introduced through trusted, experiential environments.
Sectors Adopting This
- Children’s Personal Care
- The expansion of skincare into kid-safe masks, wipes, and body products reflects an emerging market for gentle, routine-based self-care designed for younger consumers.
- Beauty Retail
- Facial bars and specialty retailers are positioned to broaden their assortments with family-friendly products that blend professional credibility with accessible take-home use.
- Korean Beauty
- K-beauty brands can extend their innovation leadership by adapting ingredient-conscious, sensorial skincare formats for niche age groups and family-focused buyers.
