Suitcase-Inspired Backpacks

The RIMOWA Never Still Backpack Coordinates with Luggage

The RIMOWA Never Still Backpack is a high-end accessory option for avid travelers or commuters that will enable them to maintain their style when keeping their essentials stowed. The backpack is constructed with a series of high-quality materials including canvas and full-grain leather, and is made in Italy to further drive home its premium aesthetic. The pack is constructed with functionality in mind thanks to a webbing strap that allows it to be seamlessly slipped onto the pull handle on one of the brands signature suitcases.

The RIMOWA Never Still Backpack has a structured design that calls to mind the ribbed aesthetic of the suitcases traditionally sold by the brand, which is likely to make it a must-have amongst avid jet setters.

Premium Backpacks
The market for high-quality and stylish backpacks is growing, driven by trends in travel and commuter culture.
Coordinating Luggage Accessories
Matching luggage accessories, such as backpacks, are becoming increasingly popular as consumers seek a cohesive travel aesthetic.
Innovative Travel Gear Materials
Manufacturers are experimenting with new materials to add durability and comfort to travel accessories, providing opportunities for disruptive innovation in the industry.

Who This Affects Most

Travel Gear
The backpack is an example of the growing demand for high-quality and functional travel gear among frequent travelers.
Fashion Accessories
Backpacks are increasingly viewed as fashion accessories, with consumers seeking designs that complement their personal style.
Luggage Design
The trend of coordinating luggage accessories presents opportunities for innovation in luggage design to create a cohesive and stylish travel experience.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 15%
Freshness 10%