Militaristic Webbed Sneakers

Mizuno Adds a New Iteration of the Wave Rider 10 Silhouette

Mizuno adds a new and captivating iteration of its Wave Rider 10 silhouette for the Spring season in a colorway that features Wood Ash and Flame Orange. The sneaker is exclusive to BEAMS and only available in Japan before it is set to launch wider.

The utilitarian model features design elements that are functional in terms of hiking purposes and features a militaristic retro design language as well. The upper is made from a blend of nylon and leather as a textural contrast throughout. There is also a prominent dusty hue of taupe before it is boldly contrasted with the Flame Orange hue and reflective 3M webbing. The rest of the shoe adds rubber material accents including the large tongue tag.

Image Credit: Mizuno

Militaristic Sneaker Design
The trend of incorporating militaristic design elements in sneakers can be applied to other fashion and consumer products, particularly in the outdoor gear industry.
Reflective 3M Webbing
The use of reflective 3M webbing in sneakers opens up opportunities for innovative and safe design in other industries such as athletic wear and personal protective equipment.
Functional Design Elements
The trend of incorporating functional design elements in sneakers has potential applications in fields such as hiking, sports, and military gear.

Who This Affects Most

Fashion and Apparel
The militaristic design trend offers possibilities for the fashion industry to incorporate similar design elements into clothing, accessories, and beyond.
Outdoor Gear
Functional design elements can be applied to other outdoor gear products such as backpacks, tents, sleeping bags, and more.
Athletic and Sports Equipment
The use of reflective 3M webbing can be utilized in athletic wear and equipment to provide greater visibility and safety, especially in low-light conditions.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 15%
Freshness 9%

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