The Money Business Card created by graphic designer Ricky Richards is pure genius. He's taken what looks like a £20 note and put a brief bio and contact information on the back. Richards then leaves his business cards on the ground for unwitting passersby to find.
Since everyone loves finding money on the street, this Money Business Card is a surefire way for Ricky Richards' work to at least get seen.
Implications - This business card is one example of how a business can gain attention in a unique and captivating manner. Using elements of shock or offering a sense of interactivity with a campaign will appeal to the growing number of consumers saturated with advertising on a daily basis.