Rickshawale is a new service that lets commuters in Mumbai book a rickshaw simply by sending a text message. The new service is designed to make it easier and safer to find a reliable and safe rickshaw driver on the streets of India's largest city.
Rickshawale ensures that passengers are protected by offering standardized fees from all of its drivers and a promise that no driver will ever refuse his services. Customers also receive added peace of mind in the form of the driver's contact number, name and auto rickshaw registration number. This information ensures that disgruntled passengers will be able to name names should they be stiffed or offered sub-par service.
Rickshawale is also designed to benefit the auto rickshaw owners by offering them more work, repair parts for their vehicles, SIM cards filled with minutes and the opportunity to finance their vehicles. Auto rickshaws aren't too popular in the U.S. (yet), but pan SMS taxi system in America's largest cities could work.