Despairing Disaster Photography

Rick Bajornas Documents the Devastating Flood in Awash Valley

Capturing the devastation of the Awash Valley flooding in Ethiopia, American photographer Rick Bajornas has put together a poignant portfolio that documents the people's will to survive.

Considering that natural disasters are occurring more often, images such as those found in Rick Bajornas' portfolio are incredibly important to catalyze assistance for these ravaged countries. Unfortunately, as you can see from this Rick Bajornas photo documentary, recovery is a long, arduous process.

Disaster Relief Funding
Increased frequency of natural disasters has caused a need for disruptive innovation in disaster relief funding to aid countries ravaged by natural disasters such as the Awash Valley flooding in Ethiopia.
Virtual Reality Tours
Disruptive innovation in virtual reality tours can help provide a more comprehensive and immersive experience of natural disasters, such as the Awash Valley flooding in Ethiopia.
Eco-friendly Rebuilding
Disruptive innovation in eco-friendly rebuilding can address the long-term effects and sustainability of areas affected by natural disasters, such as the Awash Valley in Ethiopia.

Who This Affects Most

Insurance
Collaboration between the insurance industry and technology could create innovative solutions to improve the efficiency of post-disaster insurance payouts, like those affected by the Awash Valley flooding in Ethiopia.
Tourism
The tourism industry has the potential to leverage virtual reality technology to create immersive disaster tours giving people a more in-depth understanding of root causes and promote empathy and action like the Awash Valley flooding in Ethiopia.
Sustainable Building
The development of sustainable building materials and methods can help vulnerable areas, such as the Awash Valley in Ethiopia, to build resilient buildings limiting the devastation of future natural disasters.
SCORE
2.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 22%
Freshness 8%