San Francisco-based photographer Richard Stultz recently shot a series of photographs titled, ‘Choices.’ As its name suggests, the work explores the options that consumers are confronted with in everyday life. It captures an unexpected beauty in environments often thought of as banal -- a grocery store, for instance.
Richard Stultz avoids grande critiques of consumerism or capitalism in his series and instead aims to capture interesting visual aspects of everyday life that go frequently unnoticed in the contemporary urban landscape.
It would be hard to deny the similarity between Richard Stultz ‘Choices’ series and Andy Warhol’s ‘Campbell’s Soup Cans.’ Both works reveal how artificial, man-made products are almost as ubiquitous as leaves and clouds.
What Makes This Trend Stand Out
- Artificial Consumerism
- The 'Choices' series highlights the ubiquity and visual aspects of artificial, man-made products in everyday life, presenting opportunities for disruptive innovation in sustainable alternatives.
- Beauty in the Banal
- The series captures unexpected beauty in banal environments, offering opportunities for disruptive innovation in finding and highlighting the aesthetic appeal in everyday surroundings.
- Visual Explorations
- Richard Stultz's work focuses on visually exploring the unnoticed aspects of contemporary urban landscapes, creating opportunities for disruptive innovation in augmented reality or visual enhancement technologies.
Sectors Adopting This
- Consumer Goods
- The 'Choices' series brings attention to the ubiquity of artificial products, inspiring disruptive innovation in creating more sustainable and environmentally friendly consumer goods.
- Photography
- The series encourages photographers to seek beauty in the banal, presenting opportunities for disruptive innovation in new techniques, equipment, or approaches to capturing everyday surroundings.
- Augmented Reality
- Richard Stultz's visual explorations in the 'Choices' series suggest opportunities for disruptive innovation in augmented reality technologies that enhance and uncover hidden beauty in urban environments.
