Pip & Nut is expanding its product portfolio with an exceptionally rich peanut butter—in terms of flavor and texture—called Super Roasted, Extra Crunchy. The new peanut butter product was developed to offer a more intense taste profile to consumers, and the deeper flavor is achieved by roasting Argentinian hi-oleic peanuts for longer and at a higher temperature, as well as leaving more chunky pieces in the finished product. Like all other Pip & Nut peanut butters, this one is free from palm oil, refined sugar and additives.
According to Pippa Murray, Founder of Pip & Nut, "The way you roast, just like with coffee or chocolate, has a huge impact on the final taste of the product, so to create this new variant, we spent a long time perfecting both our roast time and temperature."
Why This Trend Is Growing
- Richer Peanut Butter Flavors
- Opportunities for nut butter companies to innovate with new and deeper flavor profiles through different roasting techniques.
- Clean and Natural Ingredients
- A trend towards consumers desiring nut butter products that offer natural, clean ingredients as an alternative to traditional peanut butters that may contain additives or synthetic ingredients.
- Chunky, Textured Peanut Butters
- Growing demand for peanut butter products with chunkier pieces in the finished product, offering a unique texture and mouthfeel for consumers.
Industries Being Reshaped
- Nutrition and Wellness
- Opportunities for nut butter companies to showcase the health benefits of their products and market towards health-conscious consumers looking for natural, wholesome snacks.
- Food Manufacturing and Production
- Innovation opportunities for food manufacturers and producers to develop new roasting techniques or unique processing methods to create differentiated nut butter products that cater to changing consumer preferences.
- Grocery and Retail
- Opportunities for grocery and retail stores to differentiate their peanut butter offerings and stock innovative nut butter products in response to changing consumer preferences for clean, natural, and flavorful foods.
