If sex really does sell, then the ad campaign starring model Rhiannon Tragear-Ragg by Peter Coulson, a photographer hailing from Australia, should sell a lot of menswear over a short period of time. Clad in pieces from Urbandon's latest collection, she strikes femme fatale poses that reveals more than they conceal.
Shot in studio against a grey backdrop, the photo series starring Rhiannon Tragear-Ragg by Peter Coulson is captured completely in black and white. This lends an even moodier vibe to the photoshoot, which is dark to begin with. Styled by Vicious Creative, the outfits could easily be mistaken for dresses considering how big and baggy they are on her svelte frame. Yet the one-of-a-kind designs are definitely made for men.