The C'UP, a mixture of 'cup' and 'up,' designed by Ana Hernando, is a reversible cup that lets you decide which side goes up.
Made out of insulated glass, this cup has a divider inside of it, separating two different compartments, and a handle that reaches down the entire length of the mug's side. Easy to grip any way you hold it, one side of this cup has a large compartment that can hold hot beverages such as coffee and tea, or cool water and juices. The other side is much shallower and is ideal for espresso or even shots of liqueur.
With its elegant design and intuitive features, the C'UP is a great multi-purpose reversible cup that lets you drink anything you want in style.
What Makes This Trend Stand Out
- Reversible Serveware
- The creation of dual-purpose cups, plates or bowls that not only look stylish but also serve different purposes can disrupt the serveware industry.
- Customizable Drinkware
- The ability to pick which side of the cup is displayed can lead to the innovation of customizable drinkware for various industries.
- Multi-compartment Containers
- Containers that have dividers, allowing for multiple food or beverage options to be served in one package, can create disruption in the food packaging industry.
Sectors Adopting This
- Tableware
- The serveware industry can benefit from creating additional products with multi-purpose properties.
- Kitchenware
- Household kitchenware can be revolutionized with customizable cups and mugs for a better drinking experience.
- Packaging
- The food packaging industry has an opportunity to expand its offerings to include containers with compartmentalizing abilities.
