KFC is known for its red and white striped chicken buckets and KFC UK created reversible bucket hats based on the two brand colors. Available in red and white, the hat has one side that's embroidered with an image of a KFC bucket and a retro 1978 logo on the reverse.
As part of Red Nose Day, the KFC x Comic Relief collab will help to support young people in need in the UK. The hats also include other branding, such as the names of both KFC and Comic Relief on the brim. Purchasing a hat helps to support the British charity and for a limited time this month, KFC UK will be donating an extra £1 for every fried chicken sharing bucket that's ordered via delivery, drive-thru, mobile order or takeaway services.
Key Themes Behind This Trend
- Reversible Bucket Hats
- The creation of reversible bucket hats based on iconic packaging provides an opportunity for other QSR chains to explore unique merchandising ideas.
- Charitable Collaborations
- Collaborating with charities to support a cause can be a disruptive innovation opportunity for QSR brands looking to align with community values.
- Donation Incentives
- Offering donation incentives to customers can create disruptive innovation opportunities for QSR brands to support causes while driving sales.
Where This Applies
- Quick Service Restaurants (QSR)
- QSR chains can explore innovative merchandising opportunities inspired by iconic brand packaging to enhance brand awareness and drive sales.
- Charities and Non-profits
- Partnering with QSR brands for charitable collaborations can offer an opportunity for charities to raise awareness and funds for their causes.
- Delivery and Takeaway Services
- Offering donation incentives through delivery and takeaway services can be a disruptive innovation opportunity for QSR brands to increase sales while supporting charitable causes.
