Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Revere Hotel Boston Common Opens with Adventurous Fashion Catwalk

 - Apr 26, 2012
References: reverehotel & psfk
The Revere Hotel Boston Common made headlines with its adventurous grand opening fashion show. Models repelled down a vertical catwalk that scaled the 24-story building. Thankfully, all of the models are seasoned rock climbers from Boston Rock Gym. Locked into sturdy harnesses, this was a walk in the park for them.

Debuting their uniforms, which were designed by students at the Massachusetts College of Art and Design, the Revere Hotel Boston Common fashion show also featured select pieces from British designer label Ted Baker London's Spring and Summer collection.

The uniforms showcased will be worn by Revere Hotel Boston Common's doormen, valet, front desk staff and cocktail servers. The lucky audience sipped champagne and watched the spectacle through binoculars provided by the hotel. This is one way to grab people's attention.