Texturized Touchscreen Technology

Revel by Disney Research Uses Reverse Electrovibration

Revel by Disney Research is a new type of technology that gives objects a texturized feel. Revel has the ability to give practically any device a new texture by modifying a user’s touch perception of the physical world. This technology works through a process called reverse electrovibration, and when someone creates friction, by placing their fingers over a device, different tactile textures are felt.

Disney Research was formed in 2008, and it is apart of The Walt Disney Company, which specifically focuses on technology development and innovation. Disney Research gathers research in eight different areas, and they integrate the best of academia and industry. This impressive Disney Research video describes how this texturized technology works, and a range of sensations can be felt if the properties of the signal are altered.

Texturized Touchscreen Technology
Integrating Revel by Disney Research technology can give devices a more tactile and interactive texture, significantly enhancing user experiences.
Reverse Electrovibration
Reverse Electrovibration technology can revolutionize the way we touch and interact with various devices and can lead to more intuitive and realistic interfaces.
Tactile User Experience
With the rise of texturized touchscreen technology, there will be more opportunity to create engaging and immersive tactile experiences in industries such as gaming, entertainment and online shopping.

Industries Being Reshaped

Consumer Electronics
Companies in the consumer electronics industry can incorporate Revel by Disney Research technology to enhance user experience and differentiate themselves in the competitive market.
Gaming
The gaming industry can use texturized touchscreen technology to create more adaptive and interactive games that offer a realistic and immersive user experience.
Retail
Retailers can adopt this technology to give online shoppers a more concrete feel for products, providing tactile feedback and leading to higher purchase likelihood.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 45%
Freshness 8%