Retro Track Jackets

FILA's New Jacket Mixes Sportswear with Street Style

Sportswear company FILA has released a new line of retro track jackets. Continuing the industry's current 90's streetwear obsession, the company blends its traditional sport style with street style and opts for a red and black color scheme.

Featuring a zip-up front, mock neck and large side pockets, this jacket is comfortable and stylish. Topped with the classic athletic retro stripe down the arms that is covered in the brand's bold logo, the jacket is casual yet cool for everyday wear.

Made with high-quality materials, this versatile jacket is made to be worn in layers to amplify a high-fashion outfit, or on its own to the gym. This new line of retro track jackets by FILA is available online now, just in time to be worn this spring.

Retro Track Jackets
Opportunity for disruptive innovation in blending traditional sport style with street style.
90's Streetwear Obsession
Opportunity for disruptive innovation in capitalizing on the current demand for 90's-inspired fashion.
Versatile Layering
Opportunity for disruptive innovation in creating innovative layering options for high-fashion outfits.

Where This Applies

Sportswear
Opportunity for disruptive innovation in creating new designs that blend sport and street style.
Fashion
Opportunity for disruptive innovation in creating 90's-inspired streetwear collections.
Retail
Opportunity for disruptive innovation in retail by capitalizing on the trend for retro track jackets.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 50%
Freshness 8%