Onitsuka Tiger is a Japanese fashion brand that offers new modern essentials and its retro jogging sneaker is the ultimate blend of comfort and style for the everyday. The name of the slick footwear model is DELECITY™ and the silhouette is informed by Onitsuka Tiger's archive of retro jogging shoes. It is the epitome of "refined and contemporary creative styles" informed through heritage.
DELECITY™'s upper boasts a sophisticated layered combination of suede and leather. The chunky sole of the piece also nods to contemporary sensibilities that are celebrated in today's fashion scenes. The shoe is unisex. It is available in a White and Habanero colorway, as well as in a White and Lichen Green color combination.
Image Credit: Onitsuka Tiger
What's Driving This Trend
- Retro Sneaker Revival
- Opportunities for other brands to revive classic designs.
- Blend of Heritage and Modernity
- Opportunities for innovative designs to incorporate and celebrate heritage.
- Unisex Footwear
- Opportunities for marketers to target unisex and gender-neutral markets.
Who This Affects Most
- Fashion Industry
- Opportunities for fashion brands to collaborate with heritage brands in designing modern shoes with vintage aesthetics.
- Footwear Industry
- Opportunities for designers to incorporate a blend of modern and vintage aspects into footwear design.
- Marketing Industry
- Opportunities for marketers to target unisex and gender-neutral markets by incorporating this design approach.
