A game-changing responsibly produced seafood range called Fish Said Fred, has just landed in the UK. For the first time in the UK, consumers can buy chilled and responsibly-produced Sea Bream and Sea Bass products that are ACS (Aquaculture Stewardship Council) certified. The line-up of four responsibly-produced seafood products, available now at online supermarket Ocado includes Sea Bass Fillets, Sea Bass with Lemongrass and Chilli Butter, Butterflied Sea Bass with Lemon and Parsley and Sea Bream Fillets.
The brand aims to take away the risk and confusion that some shoppers can experience when buying fish in supermarkets, creating its range with accessibility and simplicity in mind. Each product has been carefully selected and prepared to make cooking easy, with minimal prep required. The brand even shares some helpful recipe tips and inspiration on each pack and on its website.
With sustainability and responsible sourcing becoming increasingly important for consumers, Fish Said Fred ensures that its products are ASC certified, giving eco conscious consumers peace of mind.
What's Driving This Trend
- Responsibly Produced Seafood
- Fish Said Fred offers ACS-Certified Sea Bream and Sea Bass to address sustainability concerns.
- Online Seafood Shopping
- Fish Said Fred's online sales strategy solves accessibility and confusion problems when purchasing fish.
- Recipe-based Seafood Packaging
- Fish Said Fred provides recipe tips and inspiration within their packaging to make cooking with seafood easy.
Who This Affects Most
- Aquaculture
- Fish Said Fred's ACS certification sets a standard for responsible and sustainable seafood production.
- Online Grocery
- Online supermarkets like Ocado who carry Fish Said Fred's line benefit from offering sustainable and responsibly produced seafood options.
- Packaged Consumer Goods
- Fish Said Fred's recipe tips and inspiration printed on packaging creates a useful and appealing product.
