It is hard not to follow the 'Be Inspired' theme that is set out by the Reserved Spring 2013 ad campaign. The looks are at once easy and elegant, perfect for the upcoming warm weather. Pulling retro elements from such decades as the '80s and '90s, it also shows women that inspiration from the past doesn't have to take over a person's wardrobe. Hints of it can go a long way.
The Reserved Spring 2013 ad campaign was shot by photographer Mateusz Stankiewicz on location in Miami, Florida. The heat hasn't stopped model Cara Delevingne from layering up her looks though. Showcasing denim jackets, light sweaters, lace dresses and patterned pants, the wardrobe is impeccably stylish. Her tousled locks and full makeup finish the looks.
What's Driving This Trend
- Retro-inspired Fashion
- Disruptive innovation opportunity: Design and market modern clothing items that incorporate elements from past decades.
- Effortless and Elegant Looks
- Disruptive innovation opportunity: Develop new clothing lines that offer easy-to-wear and sophisticated outfits for warm weather.
- Minimalistic Makeup and Hairstyles
- Disruptive innovation opportunity: Create makeup and hair products that enhance natural beauty and require minimal effort to achieve a polished look.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Use technology to improve the production process and create sustainable fashion products.
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques and equipment to capture unique and visually appealing fashion campaigns.
- Beauty
- Disruptive innovation opportunity: Invent new beauty products and techniques that focus on enhancing natural features and achieving effortless makeup and hairstyles.
