Making new friends isn’t easy, especially if you find yourself in a new city or country.
Whether in Japan or North America or elsewhere in the world, those who need some company can rent a friend for a nominal fee. If the idea of hiring someone to stand in line for you, be a wing man at a pub, go to the movies with, cook or eat dinner with, go for a bike ride, or just hang out sounds sketchy to you, then this service may not be the right fit.
On the other hand, lonely people in new places sometimes need a little head start in getting their social circle in motion. One user of the Client Partners service in Japan took two girls to a club for some dancing, and is quoted as saying "There’s a feeling of security when you are accepted unconditionally." No comment on the fact that money changing hands is a condition.
The service in Japan is actually quite popular, especially because it’s very hard to meet people, especially outside of a corporate setting.
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