REN Ultra Premium Vodka is handcrafted with sweet corn and grain, with aromatic citrus at the forefront. Sold in a sleek and tall bottle, it's flavor profile is described as "medium-bodied and velvety" with a "refreshingly clean finish."
Vodka lovers can enjoy REN served over ice or as a part of their favorite craft cocktail recipe -- from the classic dry martini to a Moscow Mule or vodka spritzer.
Whatever your cocktail of choice, REN Ultra Premium Vodka translates its fresh flavor profile through an understanded brand identity that will catch the eye of design-conscious drinkers. Handcrafted in Ontario, Canada, REN Premium vodka is available at LCBO locations across the province, retailing for $51.95.
What's Driving This Trend
- Artisan Sweet Corn Spirits
- Craft distilleries are experimenting with unique ingredients like sweet corn to create flavorful and distinctive spirits.
- Craft Cocktails
- With the rise in popularity of craft cocktails, consumers are seeking out unique and premium spirits like REN Ultra Premium Vodka to elevate their at-home drink-making experience.
- Regional Craft Spirits
- Consumers are increasingly interested in supporting local and regional craft distilleries, leading to growth opportunities for small-scale spirit producers in various regions.
Who This Affects Most
- Craft Distilleries
- Craft distilleries can leverage unique and locally-sourced ingredients to create distinct spirits that cater to the growing demand for artisanal and premium products.
- Alcoholic Beverages
- Premium spirit brands like REN Ultra Premium Vodka can capitalize on the trend of consumers seeking out high-quality and unique alcoholic beverages whether choosing to drink at home or at a bar or restaurant.
- Retail
- With consumers continuing to seek out unique and premium products, retailers can offer a differentiated experience by carrying regional, artisanal, and craft spirits, such as REN Ultra Premium Vodka, to meet consumer demand.
