The Rello Shakes are a series of taste and nutrition-driven products that target the increased demand for protein-rich refreshments, but also for creatine. The drinks feature 30-grams of protein in each serving and also feature five-grams of creatine that will work together to support optimal protein intake and could help to increase athletic performance. The drinks come packaged in cans to maximize ease of carrying and to maximize recyclability, and come in three flavors including Vanilla Bean, Strawberry and Chocolate.
The Rello Shakes are free from artificial sweeteners, natural flavors and seed oils, and are sweetened with organic honey. The drinks are available now at Sprouts in the US and respond to the changing protein product landscape as consumers crave options with even more functional nutrition benefits.
What's Driving This Trend
- Protein-creatine Fortified RTD
- Convergence of clinically relevant creatine doses with 30-gram protein ready-to-drink formats that prioritize taste and portability suggests new product blueprints for performance-focused hydration and recovery.
- Clean-label Functional Nutrition
- Rising consumer preference for products free from artificial sweeteners and seed oils yet delivering functional ingredients indicates demand for transparent ingredient systems that merge efficacy with natural positioning.
- Canned Convenience for Active Lifestyles
- Shift toward recyclable canned packaging for nutrient-dense beverages reflects opportunities to pair sustainable formats with on-the-go consumption patterns among fitness-oriented consumers.
Who This Affects Most
- Functional Beverage Manufacturing
- Formulators and producers capable of stabilizing high protein loads alongside effective creatine concentrations in palatable RTD formats may redefine category standards for sports and meal-replacement drinks.
- Sports Nutrition Retail
- Specialty and mainstream retailers curating products that blend performance ingredients with clean-label claims could reshape merchandising strategies and consumer discovery in the sports nutrition aisle.
- Sustainable Packaging and Canning
- Packaging suppliers and canning-focused co-packers positioned to deliver lightweight, fully recyclable vessels tailored for chilled functional beverages present alternatives to single-use plastics in the performance drink segment.
