The Creative Wedge designed by Brightside is a simple concept of customizable foam furniture that can be used either in the office or in your home.
The Creative Wedge is designed to promote creativity in office space. The shapes of the foam can be rearranged in many ways depending on what position you would like to lie down as you take a break, relax and relieve stress.
Implications - When individuals are creative, they feel like their most authentic selves. Products that are designed to encourage creativity cause consumers to have a deeper engagement with companies that create those products. Companies should thus consider how to minimize stress and boost creativity to create a loyal consumer base.