The Reigning Champ FW 2014 collection, titled 'Core Program,' proves that it's all in the details. Committing to a certain standard of excellence hasn't kept the Canadian brand (hailing from Vancouver, BC) from experimenting; in fact, it is constantly devising and manufacturing new fabrics.
The current collection, which is made up of staple pieces that can be worn all year round, is featured in a striking new lookbook. Set in inside a gym, the lookbook accentuates the clothing's unparalleled comfort. The collection is comprised of people-pleasing garments that are sure to be worn again and again: artfully worn-in crewnecks, hoodies, t-shirts and shorts.
The Reigning Champ FW 2014 (Core Program) is available for purchase at the brand's online store.