The new ReGrained snack bars branding has been unveiled by the brand with charming visual imagery that tells a story for shoppers to appreciate when picking up their choice of flavor. Each of the bars are emblazoned with the phrase "Eat Up!" as a call to action that holds many layers of meaning including encouragement to fuel up before an activity, the recipe of the product and more. The branding includes vibrant imagery of athletes braving various sporting endeavors, but incorporates ingredients discreetly into each scene to let consumers explore the packaging at their leisure.
The ReGrained snack bars branding is rolling out to retailers nationwide including Sprouts, Whole Foods, Nugget Market, Lucky SaveMart and Fresh Thyme. The brand has also announced a new snack puff that will be launching in the near future.
Key Themes Behind This Trend
- Storytelling Packaging
- Brands can embrace storytelling packaging to create a connection with consumers and enhance their product experience.
- Call-to-action Branding
- Incorporating a call-to-action phrase like 'Eat Up!' in branding can engage consumers and encourage them to take desired actions.
- Discreet Ingredient Integration
- By discreetly incorporating ingredients into packaging visuals, brands can pique consumer curiosity and offer an interactive experience.
Where This Applies
- Food & Beverage
- The food and beverage industry can explore innovative packaging strategies that elevate brand storytelling and encourage consumer engagement.
- Sporting Goods
- Sports brands can leverage call-to-action branding to inspire athletes and fitness enthusiasts to fuel up with their products before physical activities.
- Retail
- Retailers can benefit from discreet ingredient integration in packaging to create a sense of exploration and intrigue for their customers.
