Regino Gonzales began his work back in 1995 in his multi-media platforms of photography and painting, and later jumped on the tattoo bandwagon. In 2001, he received his BFA from the School of Visual Arts and kick-started his career in tattooing.
Based in New York City, Regino Gonzales' work is inspiring, provoking and very detailed. He still paints and photographs, but his passion regards tattooing as number one.
Implications - Current fashion trends encourage consumers to flaunt their individual styles rather than conforming to the crowd. Tattoos are a perfect mode of self-expression; consumers are able to wear designs that are one-of-a-kind. Companies can appeal to expressive consumers by manufacturing tattoo-related products or incorporating tattoos into their advertising to give them a unique identity.