This Antiperspirant Ad Shows the Staying Power of Refrea's Cream

 - May 25, 2017
References: jp.rohto & japantrends
To prove the strength and staying power of its Refrea antiperspirant cream, Rohto called on the help of synchronized swimmer Raika Fujii, who previously competed in the Olympics in both the 1996 and 2000 games.

In the antiperspirant ad, the athlete's armpits are coated in a thick cream that has been dyed blue—the actual Refrea cream is white in color—to make it clear to viewers just how well the durable, long-lasting antiperspirant sticks to the surface of the skin, even as the Olympic swimmer vigorously performs her routine in water.

Considering that Tokyo will be host to the upcoming 2020 Olympic Summer Games, this antiperspirant cream ad from Rohto will likely be one of many in the next few years that will have star athletes from across Japan endorsing products.