This line of reflective gear resembles normal clothing in daylight but glows at night. Created by Design Academy Eindhoven grad Marlies Schets, Seen consists of chic athletic apparel with high visibility at nighttime. The neon line is currently in the prototype phase only.
During the day the clothes look completely normal, but will glow under artificial light at night. This is possible by layering reflective material under other traditional textiles like cotton or wool. This creates chinks in the armor, so to speak, where light can shine through in the reflective gear. In other pieces, the designer used a custom kind of woven fabric made from typical thread and micro globules of light-catching glass. The clothing could shimmer in an office environment, but Schets is addressing the problem before bringing them to market.
What's Driving This Trend
- Reflective Fashion
- Incorporating reflective materials into everyday clothing for enhanced visibility at night.
- Day-to-night Apparel
- Creating clothing that seamlessly transitions between a normal daytime look and a glowing nighttime appearance.
- Innovative Reflective Techniques
- Developing new methods of incorporating reflective elements into clothing, such as layering materials or using light-catching glass.
Who This Affects Most
- Athletic Apparel
- Opportunity for athletic apparel brands to offer stylish and functional clothing that provides enhanced visibility for nighttime activities.
- Fashion and Apparel
- Fashion brands can explore incorporating reflective designs into their collections, offering unique and eye-catching pieces for customers.
- Textile Manufacturing
- There is a potential market for manufacturers to develop and produce innovative fabrics and materials that incorporate reflective properties.
