Reed + Rader Make a Flower Matrix

 - Mar 17, 2014
References: vimeo & thecreatorsproject.vice
GIF-experts and photographers Reed + Rader, also known as Pamela Reed and Matthew Rader, created a new 3D video that explores the world of hyper-futuristic fashion.

The film is ninety seconds long and features model Sasha Dashchenko who's been placed into a computer-made floral environment. Essentially the film has the principal character fully submerged in a flower Matrix.

The video is an exquisite paradox; a model is in a natural, serene flower-filled scene and yet it is all unnatural as the flowers aren't real. The film makes you question what is real and what is not as the camera sways back and forth capturing the digital flowers and Sasha's robotic movement. The film seamlessly blends sci-fi and computer graphics with high-fashion.

Perhaps this is a small glimpse into the future of fashion; forget trying to find the perfect photo shoot location when you can create one on a computer.