Reebok First Pitch is a platform where shoe lovers get to see the latest design proposals and determine which ones will actually come to fruition thanks to the support of consumers. As Reebok describes, "We’ll only make a shoe if you want it. If you don’t want it, we ditch it and try again." Each product proposal gets its time in the spotlight for 30 days and in that time, Reebok aims to sell 500 pairs.
Already, several shoe styles have been brought to life thanks to the First Pitch platform, including Vote, Bee Keeper, Open Membership and Reebok's current release Quart de Mile. Soon, fans will also get to have their say on upcoming shoe designs like Good Fat, Bike Life and Morning Sessions.
Image Credit: Reebok