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Crowdsourcing Shoe Platforms

Reebok First Pitch Lets Shoe Lovers Vote on Upcoming Styles

— November 27, 2020 — Art & Design
Reebok First Pitch is a platform where shoe lovers get to see the latest design proposals and determine which ones will actually come to fruition thanks to the support of consumers. As Reebok describes, "We’ll only make a shoe if you want it. If you don’t want it, we ditch it and try again." Each product proposal gets its time in the spotlight for 30 days and in that time, Reebok aims to sell 500 pairs.

Already, several shoe styles have been brought to life thanks to the First Pitch platform, including Vote, Bee Keeper, Open Membership and Reebok's current release Quart de Mile. Soon, fans will also get to have their say on upcoming shoe designs like Good Fat, Bike Life and Morning Sessions.

Image Credit: Reebok
Trend Themes
1. Crowdsourced Design - Reebok's First Pitch platform allows consumers to vote on shoe designs, leveraging the power of crowdsourcing for creative decision-making.
2. Consumer-driven Product Development - Through the First Pitch platform, Reebok is able to gauge consumer interest and demand before manufacturing a shoe, creating a customer-focused product development process.
3. Interactive Brand Engagement - By involving consumers in the design selection process, Reebok is fostering a deeper level of engagement with its brand, creating a more interactive and personalized experience for customers.
Industry Implications
1. Footwear - The footwear industry can utilize crowdsourcing platforms to gain valuable insights into consumer preferences and develop products that better align with market demand.
2. Fashion - The fashion industry can benefit from consumer-driven product development, allowing brands to create fashion items that are more tailored to customer preferences and increase customer satisfaction.
3. Marketing and Advertising - Incorporating interactive brand engagement strategies, such as crowdsourcing design decisions, can revolutionize marketing and advertising campaigns by creating more authentic and engaging experiences for consumers.
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