Playful Time-Reiterating Timepieces

The 'Redundant Watch' by Ji Lee Artistically Displays Time

The 'Redundant Watch' has been designed by New York City-based Ji Lee as a timepiece that plays with the traditional aesthetic of watches by displaying the hour in an unorthodox manner.

The timepiece features hands that point around the face like a traditional analog watch to indicate the hour and minute, but features smaller hands in place of numbers or Roman numerals. This reiterates the position of the larger hands which is reinforces the redundant nature of the accessory (hence the name).

The 'Redundant Watch' has been designed in several crisp, modern style options and features materials like a stainless steel case, leather strap and mineral glass crystal. The cheeky timepiece conveys an artistic aesthetic that will be favored by watch and fashion connoisseurs alike.

Unorthodox Time Display
The 'Redundant Watch' by Ji Lee challenges the traditional way of displaying time with its unorthodox hour indication.
Artistic Aesthetic
The 'Redundant Watch' appeals to watch and fashion connoisseurs with its cheeky and artistic design.
Minimalist Modern Style
The 'Redundant Watch' offers a range of crisp, modern style options that cater to minimalist tastes.

Industries Being Reshaped

Watchmaking
The 'Redundant Watch' presents an opportunity for watchmakers to introduce innovative and unconventional time display methods.
Fashion
The artistic aesthetic of the 'Redundant Watch' opens up possibilities for fashion brands to collaborate with artists and designers for unique timepiece collections.
Design
The design of the 'Redundant Watch' showcases the potential for disruptive innovation in the field of product design and reimagining everyday objects.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 45%
Freshness 9%

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