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Million Dollar Puppies

The Red Tibetan Mastiff is One Expensive Dog

— March 15, 2011 — Luxury
It’s no secret that the super-rich are oftentimes all too eager to shell out huge amounts of money to get their hands on high-profile status symbols, but what is less well-known is that there are few purchases more sought-after in China than the Red Tibetan Mastiff.

Considered to be a “pure Chinese” dog because of the breeds extensive history and almost exclusively Chinese population, Red Tibetan Mastiff puppies have skyrocketed in value over the past few years from a being worth only few hundred dollars to figures thousands of times higher than that.

The particular Red Tibetan Mastiff pictured here, for example, was recently snapped up for a cool $1.6 million by a wealthy coal industrialist from China. Named Big Splash, or “Hong Dong” in Chinese, the 180 pound and 11-month old puppy has now officially been named the world’s most expensive dog.
Trend Themes
1. High-profile Status Symbols - The trend of super-rich individuals purchasing high-profile status symbols, such as the Red Tibetan Mastiff, reflects a disruptive innovation opportunity in the luxury goods industry.
2. Surging Value of Red Tibetan Mastiffs - The increasing value of Red Tibetan Mastiff puppies, which have skyrocketed in worth from a few hundred dollars to millions, presents a disruptive innovation opportunity in the pet industry.
3. Seeking Exclusivity in Pure Chinese Breeds - The demand for exclusive pure Chinese dog breeds like the Red Tibetan Mastiff highlights a disruptive innovation opportunity in the breeding and animal genetics industry.
Industry Implications
1. Luxury Goods - The luxury goods industry can explore disruptive innovation opportunities by creating and marketing high-profile status symbols like the Red Tibetan Mastiff.
2. Pet - The pet industry can capitalize on the surging value of rare and exclusive dog breeds, like the Red Tibetan Mastiff, through innovative breeding programs and specialized pet services.
3. Breeding and Animal Genetics - The breeding and animal genetics industry can leverage the demand for pure Chinese dog breeds like the Red Tibetan Mastiff by developing advanced breeding techniques and genetic research.
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