There are a few things out there that should be made to feel as though they were an extension of a person's body, and the Red Mountain Guitars campaign shows that this company's instruments are just that. The tag line, "Handmade to fit you perfectly," is illustrated through a guitar case that has been shaped like three different singers.
Conceived and executed by Lewis Communications, an ad agency based in Birmingham, Alabama, United States, the Red Mountain Guitars campaign incorporates various music styles as well in order to show that their guitars are made to played by anyone and everyone. From Western singers to rockers, these instruments would be ideal for all.
The Red Mountain Guitars campaign was art directed by Ryan Gernenz and photographed by Jeff Williams.